What sets the Asher apart is that we are not just a theater — we are a bridge to the community. Our programs are wholesome and family-oriented. Highly professional in nature, you can expect to see hip and exciting Vegas-style shows in a comfortable Cotton Club like environment. We strive to be more than just a theater as we are the only ones in town to also offer a conference center. In addition, we offer culture and diversity because we believe that our theater ought to reflect our community.
The Asher Theatre is where you can expect to Experience the Uncommon. Whether it’s through cutting edge shows like Myrtle Beach’s newest hit, The Man of a Thousand Voices, or through showcases of young artists and established celebrities alike, the Asher is a class act that will continue to provide something exciting for everyone.
And to keep things light-hearted and amusing, we are also home to the Original Yo’ Mama Joke Store (yes, you read that correctly!) featuring cool and unique items as well as the largest Yo’ Mama Joke mural in the country, designed by the owner of the Asher Theatre, James Stephens III.
Our Purpose
We exist to provide wholesome entertainment, community engagement, and artist development to the residents and visitors of Myrtle Beach. We wish to further the arts because we believe that the ultimate Artist conveyed beauty and wonder to us through the arts.
WE ARE PROUD OF OUR VALUES
- Educational and personal achievement
- Clean, wholesome entertainment
- Community engagement and citizenship
- Culture and Diversity